As a student studying public relations and new media I came across an article that was of particular interest to me. To read the article view the link: Social Media Will Overtake Traditional Media as PR Tool in the Next Two Years.
After reading this I realized that I am being educated at the very moment of a paradigm shift in the communications and public relations realm. The article explains that current levels of communications using social media stand at 30%, in the next year this is expected to increase to 42% (results based on surveys conducted in the United States). The growth is exponential and the trend showcases the move into a new age of communications.
Social media is not a fad, it is here to stay. Employing social media as a communication tactic is vital in the field of public relations and is being embraced by companies worldwide because it works.
All I can say is that I could not be more thankful that I am in a course that is ahead of the curve, I am embracing new media more than ever before and cannot wait to learn more!
No comments:
Post a Comment