What many people labeled to be a fad just five years ago is changing the way business is conducted on a global scale. The importance of engaging in social media networks is vital in today’s social and business climate. In fact, the two climates are becoming more synonymous by the day. Social networks allow a business to raise global awareness, target specific demographics, track its target market and to predict changes through following trendsetters in online communities.
Twitter and Facebook have emerged as the leading connections between organizations and the online world. Both networks enable companies to converse with their publics and to foster good relations to a global market in an economical manner.
Twitter has been seen as a more dominant social network for business, allowing companies to track any post that contain the company, brand or product names. This perception is changing, Twitter is becoming a more B2B relevant tool and its effectiveness at reaching the mass consumer is questionable.
Facebook is the emerging tool for businesses worldwide to conduct B2C exchanges. It allows companies to filter through different geographic, sociographic and demographic data, making it easy to hone in on target markets. Companies must adopt to using social networks to remain competitive and must be aware of the different benefits of each social network tool. Click here to view a more comprehensive comparison of the two social networks.
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