Irish Pub Owner Harnesses Power of Web 2.0

Neil Molloy, owner of the Hop Inn in Athenry, Co. Galway, has created a series of satirical videos to generate publicity for his pub. Molloy spoke at Content is King, a conference in Dublin, on Tuesday and confessed to his own technological inabilities. Joking to the crowd he talked about how until the day before he thought Powerpoint is where you plugged in a kettle. Molloy is a perfect example of how a low-cost viral campaign can help businesses, no matter the size, create value, especially in a recessionary climate. He blew the crowd of technology junkies away! He was definitely my favourite speaker, he perfectly combined a sense of humour with real business results.

Our class with Neil at Content is King!

View some of his videos below

To see more videos visit http://www.youtube.com/user/neileeen34.
Click here to go to the Hop Inn's website!