Website Design: An Example of Excellence

When designing a website there are four key factors to keep in mind:

1. Proximity
2. Alignment

3. Repitition

4. Contrast

The National Gallery of Art's website is designed to an excellent standard, fulfilling the four criteria of website design.

1. Proximity

The homepage has grouped related elements together (i.e. site navigations, header elements, footer elements, images) and all elements are close to one another.

2. Alignment

The text boxes, header, footer and image are aligned along hard vertical edges. Every item has a visual connection with something else, creating unity.

3. Repitition

External links are coloured identically, other text is in the main colour scheme, font is repeated throughout the homepage and connecting pages.

Other pages throughout the site replicate homepage elements: sidebar, font, colour, etc.

4. Contrast

The use of neutral format colouring allows images to be of focus on the page, important as the website is for the National Gallery of Art.

For more tips on good website design click here!